Let’s say you’ve done some thinking about your game economy and you’ve calculated the game’s economic balance. Keep reading to learn the fundamentals of a winning rewarded video strategy and best practices from Anna. Below, we share insights from Anna Popereko of ironSource's game design consultancy service, which provides in-depth game analysis to help developers improve their game design and ad placements.
Because these ads are not forced upon the user – they decide to interact with the ad or not – the user experience is positive.įor game developers, rewarded videos can be a significant revenue stream that has a positive knock-on effect: by enabling users to progress faster and enjoy premium content for free, they increase retention rates, keeping users in the game for longer and maximizing their LTV.Īchieving all of this requires a well-thought-out strategy.
This combination might sound too good to be true, but when implemented smartly, rewarded videos can make the magic happen, becoming important parts of a mobile game’s core loop.įor users, rewarded videos grant access to rewards that offer in-game currency or progression boosts. Rewarded videos are a must-have ad unit for mobile game developers who are serious about increasing revenue and providing a great user experience.
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